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Archive for the ‘Building Customer Loyalty’ Category

It really is true what they say. A loyal customer base can make or break your business. I work full-time and have my album business on the side. Some weeks, when work and life get crazy, I don’t get to list as much as I’d like because I run out of day before I run [...]

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My family and I are still reeling from the sudden death of our beloved cat on Monday. He was 15 and an integral member of our family. He was always playful, affectionate and cute as a button. And we miss him terribly.
It was unexpected. Even though Calvin was “old,” he was active and vibrant and [...]

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On Friday at work, one of my coworkers and I were passing in the kitchen and we exchanged the usual “Hi, how are you?” Of course the answer we always expect is “Fine” or “Good, and you?” and we move on. This coworker jokingly asked me if I was going to wait around for the [...]

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I’m excited! I got my 100th Etsy heart today!!! Yippee!! And I haven’t been participating in forums where people critique stores or exchange hearts lately. And I haven’t really even been updating or paying very close attention to my store. Real work has gotten busy again and I had orders that had to get done [...]

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I’m so angry at my son right now. He took my car last night to go to work (his is not running) on the terms that he’d be home by 7:00 am, so I can get my daughter to work and myself to work on time. It’s 8:05 and he won’t be home for at [...]

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About a month ago, I sent out an order to a repeat customer (my favorite kind!) While she loved the album as always, this one was a rush order for her, and I made the mistake of throwing the album into a plain plastic bag and just sending it. She was very disappointed that it [...]

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In this third part of how to take advantage of slow online summer sales and get ready for the holiday selling season, it’s all about getting your name out there.
On Etsy, on eBay, everywhere you find crafters and artisans selling their wares, you also hear grumbling about copycats or too many jewelry people at a [...]

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Ok, so this might be kind of an odd topic for a craft blog, but there’s a point.
I went to breakfast with a friend this morning, which required me to take the infamous Long Island Expressway a few exits to meet her in the middle, infamous because if you have to commute on it on [...]

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I just came home from food shopping. Sam’s Club, the supermarket, and finally, the neighborhood butcher, where we have been buying all of our meat and cold cuts for the past 11 years. And I’m always amazed at this little neighborhood store. It’s not a pretty shop; it’s in a strip mall that could definitely [...]

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