In the Etsy forums the other day, there were a couple of posts about getting your Etsy shop visibility in the famed Google search. I thought I might condense some of the information and make it a little easier to implement what appears to be a pretty cool— and free— way to let those outside the Etsy
community know all about your fabulous work!
First, there’s the way Google finds you. According to one Etsian who seemed pretty techno-savvy, while on Etsy, your tags may be your most important search tool, Google only picks up your title. I’ve noticed that a lot of Etsy shops get creative in their titles but leave out the all-important search words customers are looking for. For example, I have an album titled “Innocence” in my store. It’s a baby pic and that title provides the right sentiment. But…in the same title I have Personalized Baby Photo Album, which is what I would expect customers to search. I also have “photo album” and “baby” in my tags, because I think the important search terms bear repeating. Some Etsians try to only use search words in one place. But this isn’t eBay and you have unlimited space in your title. What can it hurt to use an important search word twice?
And I know I’ve said this before but remember to think like a customer when developing your keyword strategy. How would potential customers search for your products?
There’s a tool on Google called Google Base. I’ve just gotten around to listing my items here, but wow, this is cool. You need a gmail account to access google base, and if you don’t have one of these, it’s free and there’s lots of space and it’s userfriendly and keeps the spam out. Get a gmail account and sign into it.
Then, search for Google Base in google…. or just click the underlined google base… I looked and looked but could not find the link through gmail but because I was signed in, I had instant access when I searched for it in the search engine.
Now, you need to go to a website called LetsEts.com
This is a great tool that will pull all of your Etsy listings and format them exactly the way they need to be formatted for the Google Base tool. All you need to do is a “Save As,” remember what you called it and where you saved it on your computer. The file is an XML file. Make sure when you do your “save as” you save the document as an XML file.
Next, you’re going to go on Google Base, enter the information they ask you for and upload your XML file. You don’t need to worry when they get to the formatting part. It’s already been done at LetsEts. How cool is that? You don’t need to be a techno-geek to do this!
And that’s it. Supposedly in just a couple of hours, your items will appear on Google under the keywords that are in your titles. There are great tutorials on Google too for how to do this. I’m a first-timer myself.
So I’ve uploaded my listings. They take a while to process, but I’ll definitely let you know how it went. Don’t wait for my results though to do this yourself. It’s free. And free google listings are good!
Just make sure to pump up those title keywords!!!
word image is courtesy of wordle.net