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Archive for the ‘eBay’ Category

A couple of months ago, I learned about Google Base from an Etsy forum. I found a great tutorial on how to use LetsEts and post on Google Base. It was a little tricky, so I wrote my own blog post about posting to Google Base based on my experience. LetsEts picked it up and apparently it’s been helpful to others. I’m so glad!

One of the recent comments on that post was from a woman who called herself a Geek-in-Training (thanks Carla!). I loved that!!! As crafters, we are in tune with non-technical processes. As a bookbinder, I use board, fabric, a scissor, an iron and a cold glue process.  I love working with my hands. But to be able to even afford my craft, I need to make some money from it, and with the Internet, I now have easy avenues for that purpose. So I’ve also become a Geek in Training.

There are so many ways to sell on the Internet, and many of them are relatively inexpensive  or even free. You really don’t even need a website. However, if you are considering selling your crafts online, and you should, you need to know about a couple of tools that can help you and are relatively easy, even for us non-technical folk.

The next time you are on your computer, consider learning about the following tools for selling your crafts and building a following:

Etsy (of course)

eBay (yes, eBay is still a great place for selling handmade items)

Blogging (wordpress, blogger, typepad, take your pick. They are free and relatively easy to learn). Personally, I like wordpress, can you tell?

Twitter (micro-blogging site that is just the hottest networking tool right now. It’s quick, easy to use and a great way to send new potential customers to your website, etsy store, ebay store, blog, etc. You do want to have somewhere to send your potential customers though.)

Facebook, which is a great social network for connecting with family and friends, as well as setting up a page for your business, connecting in groups where you may find the folks who are looking for what you are selling and a way to find new followers.

And that’s just the tip of the iceberg. Of course, you can get so caught up in doing all of these techno things, you might find you have less time for your actual craft, but if you aren’t selling it, you won’t be doing much crafting anyway.

So don’t be afraid. Look up information on the above on google and get fearless. It’s really not as hard as you think. I am still a geek-in-training (the web moves so fast I don’t think we ever stop training), but I’ve learned a lot and I love the technical stuff almost as much as the crafting!

In the following weeks, I will be blogging about getting started on etsy, ebay, etc. These will be very elementary for the true beginner. I hope they help!

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So says the NY Times.

http://www.nytimes.com/2008/12/23/business/23craft.html?_r=1&em

Apparently not so hot economic times turn gift givers into “make it yourselfers.”

It also, in my experience, makes gift givers who can’t craft look for handmade items to give. They are more personal, unique and very often less expensive than store counterparts.

So what does this mean for artisans like us…on Etsy, on eBay, at craft shows and on your own website?

It means it’s time to turn economic hard times to our advantage. I, for one, had a as good a holiday season as my schedule allowed. And I plan to continue having a solid first quarter for 2009 as well. How?

I’ve differentiated my products by personalizing them. I love what I do, but I also love being inspired by and exciting my customers. For those of you who had a great holiday season, keep doing what you are doing.

If you had a less than stellar season, you may have a lot of competition, or you might want to  promote yourself a bit differently. Check out successful sellers in your genre. Don’t copy them. But see what they are doing differently than what you are doing. Sometimes, it may just be that they are in business longer than you and have a following. But sometimes, pictures, description wording, store policies or pricing (and I mean making sure you don’t undersell yourself) can make the difference.

To draw potential customers into your store, you might offer supplies as well. I know as crafters we all have tons of stuff sitting in bins, in drawers, right out there on the table, that we’ll never use. We can’t help ourselves when we are in the fabric store, scrapbook store, jewelry and bead supply store. We have trouble passing up the pretty things and we all say “I’ll find something to do with this….” As a result, I have bins and bins of fabric.

Gather those things together that you know you’ll never use and sell them as destash on Etsy or just plain sell them on eBay. It brings traffic, sales and loyal customers that may then want your products.

Also consider patterns. We can be very proprietary about our designs, but is there one you’ve stopped making or have variations of? Consider offering your designs for sale since there are folks becoming crafters who might now need neat new things to make!

The holidays might be over for now, but there are always occasions and gift giving opportunities. Don’t let those pass you by. Start now, and by Valentine’s Day or Mother’s Day, you might have the next really hot item in your store!

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It’s been a while, but I hope to get back to regular blog posts now. We’ve had a lot going on around here and sometimes finding the time to sit and write gets tricky. But there’s so much to share!

One of the things I’ve been busy with lately is album orders. Finally! As we get closer to the holidays, business is picking up, although very few of my orders are holiday gifts or even holiday related. In fact, my life has been so hectic these last few weeks, I haven’t really even had the time to list properly in preparation for the holidays. But enough about me.

There’s something I’ve noticed with my recent orders (still about me…tsk, tsk) that has been a really pleasant surprise. I sell on eBay, Etsy and my own website. I blog, have had some products showcased on blogs (thanks to Etsy) and I have a decent customer base from the years I’ve been doing this.

My orders are coming from all over. Some from eBay, some from Etsy, two from my website in the past month, which is rare but so exciting, and a few from previous customers, who just shoot off an email. I only just added selling on Etsy this Spring and it has already made a huge difference in the exposure I’ve gotten for my albums. I even considered giving up eBay….

But here’s the thing. By having my products in multiple places, very different groups of people find me and I’ve gotten a much further reach for my albums, resulting in more orders than I would have otherwise.

Obviously when you start selling, you want to start in one place to see how things go. Websites are expensive (and that’s not my most effective selling tool), and listing on multiple sites can be quite time-consuming. We need time to craft too! But don’t discount your options. I see quite a few people on the Etsy forums dissing eBay. And while eBay and/or Amazon might not be for everyone, if you’ve got something unique and handmade, you’d be surprised at how much you can sell. Not everyone on eBay is looking for a bargain. In fact, lots of customers go there to find something different that they can’t find anywhere else. And everyone goes to Amazon now. I’m not there yet, but I plan to be by next year.

I like having multiple streams of visibility for my albums. Not only does it give me more sales, it gives me credibility as well. Seeing Iris & Lily in a bunch of different places signals that I am a real business.

If you are only selling in one place, consider your options. I know if I was selling in only one place, my sales would be a little dismal. Try a few different venues and see which ones work for you. With listing fees of only 20 cents in a lot of cases, and now only 35 cents even on eBay, it can’t hurt to try. Weed out the ones that don’t work, but you might be surprised when you find another venue that does.

The holidays are just around the corner, and while money is tight everywhere, there are still gifts to be bought, and lots of consumers are going online to buy them!

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These are uncertain times. Stocks are falling, banks are failing, who knows what the next president will bring to the table? I’ve spent more time reading the news and watching CNN than I ever have. I’ve never been more interested in what our next potential presidents have to say.

And I’m worried. I’ll admit that when I went into my own business, I left a job and mortgaged my house for more than I should have (20/20 hindsight) and now housing prices have fallen. I have more debt than I care to be carrying. My savings are weak at best. And my ‘real’ job is tied to advertising dollars and if things get much worse….who knows?

So what am I looking for in these uncertain times? Comfort. I want to feel safe and secure. I want to be surrounded by familiar, happy things. And I’m sure I’m not the only one. I’ve noticed (and I’ve seen this before), as the economy sinks lower, my sales on Etsy, eBay and my website have gone up. People don’t stop shopping because banks are failing. Some don’t have to. There are still gifts to buy. People need some comfort, some escape from the bad news that’s around them.

What better place to get that than a craft site like Etsy? Even if it’s just to go there to browse, who knows what they might find and have to have.

Etsy is not particularly political. For the most part, buying something on Etsy is not going to break the bank. And there’s lots of warm, fuzzy things that people make with their own two hands there. It takes people back to a simpler time. It’s relaxing.

I’m going to work on my Etsy store this weekend, and my eBay listings, to make sure that my copy, my photos, my titles offer my photo albums as an item of comfort…a special gift….a keepsake…something invaluable that will last a long time and can remind my potential customers of easy, fun and not so scary times.

The economy is not in great shape. But instead of pulling back and not advertising my albums because “who the heck is going to be buying them now?”, I’m going to make an extra effort to make sure they are available to those people who want a break from the worry and want to remember or celebrate good times.

I’m expecting to have a good holiday season this year because I’m going to make the effort to offer customers something they need right now…comfort.

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Let us assume that you want to go somewhere a thousand miles away. You have no vehicle. You can only set off walking and hope that somehow, sooner or later, you’ll get a ride. There’s a risk involved. You have to make a gesture of intention, faith and determination and then see what it leads to. The alternative, however, is to stay at home and decide that as the journey is impossible, the destination can never be reached. With this, there’s no gamble. You can be quite sure that nothing will change. So which is it to be this month? You have no choice. You have to try.

The above is my horoscope for September from Jonathan Cainer. He has an uncanny knack for writing a general horoscope that I feel was meant just for me. I’m a Taurus by the way, so any of you other Tauruses out there, this is your horoscope for September as well.

When I started selling crafts some 22 years ago at craft fairs, I just jumped in. We were fortunate to get a good list of shows to try out and we came up with some products that sold well right off the bat. I left the shows for full-time work and when the creative bug bit again, I started on eBay, again, with little knowledge and not sure how my products would do.

Along the way, I learned the ropes, made some mistakes and revamped my products until I was happy with them. Has it been success all the way? No. I’ve paid my dues, spent some money I didn’t necessarily have and I’m still working to figure out how best to make the most of a craft I love.

Would I trade anything I’ve been through? Not for a million bucks. I’ve learned so much and I enjoy what I do for the most part. I’m still learning and evolving and I’m ready for the next 1,000 miles, wherever that will take me.

The point? Don’t let fear stop you from doing something you think you’ll enjoy. Etsy and eBay are easy places to get started selling your crafts. If you’re considering selling this way, I say go for it. You’ll never know unless you try.

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When you create all of your shipping labels online, you get to bypass lines like these at the post office and just drop your packages at the counter.

That’s one reason I just spent 20 minutes going through all the forums I’d posted in to find the one with the link to paypal shipping when the customer hasn’t paid through paypal.

I’ve been doing some sample freebies, and every now and again, I do have customers who pay by check or money order. I’ve always gone to usps.com to create the shipping labels for these orders.

I like shipping through paypal though because it keeps my records all nice and tidy. I try to keep all of my expenses in one place. So this link to paypal shipping when you don’t have an order through paypal is super helpful.

I can’t find a word link to this anywhere on Paypal. I must be missing something. So if you need to ship something where you haven’t gotten payment via paypal, here’s the link:

https://www.paypal.com/us/cgi-bin/webscr?cmd=_ship-now

Now I won’t have to search forums for it again, since I’ll have it right here on my blog!

Thank you glasstasatictreasures for the information!

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Rumor has it that eBay is getting ready to change their listing fees again.

This time though, supposedly, listing fees will not go up. They will go away. Final value fees, however, will go up. How might I know this? For more on this subject, check out Ina Steiner, at AuctionBytes.

What does this mean for any of us crafters who are selling on eBay or are considering selling on eBay?

There are some sellers who think eliminating listing fees would be a great thing. I fall in that camp.

There are others who think it will just overrun the marketplace with redundant stuff. Why use store listings if the auction or fixed price listing are free? And initially, it could be overwhelming. But in case you’ve never listed anything (on eBay or Etsy), it is time-consuming and I think a dramatic increase in listings would eventually fall off.

For me, this would be fantastic. My products are unique because they are handmade by me, and I don’t have all that much competition. Not that I want to pay higher final value fees, but if I could list as much as I wanted for free, I could sell more…and then I wouldn’t mind those final value fees so much. You might be thinking the market is already saturated for what you are selling. But if you craft your keywords carefully, you can carve out your own eBay niche, where the competition will not be as much of a hindrance.

I’ve always looked at eBay as a marketing tool, a place for customers to find me. Once they’ve found me, I don’t encourage them to buy from me again on eBay. I encourage them to come to me directly through my website or email, or through my Etsy store.

So fee changes may have already started. According to this article, eBay Motors Fees are being eliminated for the first four cars listed…..a test? http://auctionbytes.com/cab/cab/abn/y08/m08/i14/s02

Sign up for our Iris & Lily Crafter’s Tips newsletter, and I’ll send you a free report on the benefits of selling on eBay!


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