Feeds:
Posts
Comments

Posts Tagged ‘comfort’

These are uncertain times. Stocks are falling, banks are failing, who knows what the next president will bring to the table? I’ve spent more time reading the news and watching CNN than I ever have. I’ve never been more interested in what our next potential presidents have to say.

And I’m worried. I’ll admit that when I went into my own business, I left a job and mortgaged my house for more than I should have (20/20 hindsight) and now housing prices have fallen. I have more debt than I care to be carrying. My savings are weak at best. And my ‘real’ job is tied to advertising dollars and if things get much worse….who knows?

So what am I looking for in these uncertain times? Comfort. I want to feel safe and secure. I want to be surrounded by familiar, happy things. And I’m sure I’m not the only one. I’ve noticed (and I’ve seen this before), as the economy sinks lower, my sales on Etsy, eBay and my website have gone up. People don’t stop shopping because banks are failing. Some don’t have to. There are still gifts to buy. People need some comfort, some escape from the bad news that’s around them.

What better place to get that than a craft site like Etsy? Even if it’s just to go there to browse, who knows what they might find and have to have.

Etsy is not particularly political. For the most part, buying something on Etsy is not going to break the bank. And there’s lots of warm, fuzzy things that people make with their own two hands there. It takes people back to a simpler time. It’s relaxing.

I’m going to work on my Etsy store this weekend, and my eBay listings, to make sure that my copy, my photos, my titles offer my photo albums as an item of comfort…a special gift….a keepsake…something invaluable that will last a long time and can remind my potential customers of easy, fun and not so scary times.

The economy is not in great shape. But instead of pulling back and not advertising my albums because “who the heck is going to be buying them now?”, I’m going to make an extra effort to make sure they are available to those people who want a break from the worry and want to remember or celebrate good times.

I’m expecting to have a good holiday season this year because I’m going to make the effort to offer customers something they need right now…comfort.

Advertisements

Read Full Post »