Feeds:
Posts
Comments

Posts Tagged ‘keywords’

created at wordle.net

created at wordle.net

In the Etsy forums the other day, there were a couple of posts about getting your Etsy shop visibility in the famed Google search. I thought I might condense some of the information and make it a little easier to implement what appears to be a pretty cool— and free— way to let those outside the Etsy

community know all about your fabulous work!

STEP 1:

First, there’s the way Google finds you. According to one Etsian who seemed pretty techno-savvy, while on Etsy, your tags may be your most important search tool, Google only picks up your title. I’ve noticed that a lot of Etsy shops get creative in their titles but leave out the all-important search words customers are looking for. For example, I have an album titled “Innocence” in my store. It’s a baby pic and that title provides the right sentiment. But…in the same title I have Personalized Baby Photo Album, which is what I would expect customers to search. I also have “photo album” and “baby” in my tags, because I think the important search terms bear repeating. Some Etsians try to only use search words in one place. But this isn’t eBay and you have unlimited space in your title. What can it hurt to use an important search word twice?

And I know I’ve said this before but remember to think like a customer when developing your keyword strategy. How would potential customers search for your products?

STEP 2:

There’s a tool on Google called Google Base. I’ve just gotten around to listing my items here, but wow, this is cool. You need a gmail account to access google base, and if you don’t have one of these, it’s free and there’s lots of space and it’s userfriendly and keeps the spam out. Get a gmail account and sign into it.

Then, search for Google Base in google…. or just click the underlined google base… I looked and looked but could not find the link through gmail but because I was signed in, I had instant access when I searched for it in the search engine.

Now, you need to go to a website called LetsEts.com

This is a great tool that will pull all of your Etsy listings and format them exactly the way they need to be formatted for the Google Base tool. All you need to do is a “Save As,” remember what you called it and where you saved it on your computer. The file is an XML file. Make sure when you do your “save as” you save the document as an XML file.

Next, you’re going to go on Google Base, enter the information they ask you for and upload your XML file. You don’t need to worry when they get to the formatting part. It’s already been done at LetsEts. How cool is that? You don’t need to be a techno-geek to do this!

And that’s it. Supposedly in just a couple of hours, your items will appear on Google under the keywords that are in your titles. There are great tutorials on Google too for how to do this. I’m a first-timer myself.

So I’ve uploaded my listings. They take a while to process, but I’ll definitely let you know how it went. Don’t wait for my results though to do this yourself. It’s free. And free google listings are good!

Just make sure to pump up those title keywords!!!

word image is courtesy of wordle.net

Advertisements

Read Full Post »

When I started selling my handmade photo albums, scrapbooks and journals online, I started on eBay. It was the easiest place to start and at the time, the only game in town. Now I sell on my website and on Etsy too, but I do still sell on eBay and I have to admit, when I’m putting my energy there, it’s still my most successful venue. Let’s face it… with 250 million-plus registered users, the audience is there.

Something bothers me a little on eBay though. Well lots of things about eBay bother me lately, but this one is specific to trying to sell handmade items there.

On a whim this morning, I searched “handmade” on eBay. And I got 48,971 results. That’s a lot of handmade in what has primarily become a commodities marketplace. As I sifted through the results though (and believe me I didn’t sift through them all or I’d still be doing it), I noticed that many of those “handmade” products are not handmade by the person selling them, which really muddies the waters if you are looking for products that are handmade by the artisan. There’s lots of fair trade products on eBay, and lots of items that I’m not sure I would believe are actually handmade, but hey, who am I to judge?

So I searched Indie… 3,000 plus listings here but these referred mostly to vintage indie-designed clothing, s that won’t work.

eBay has categories for finished crafts and artisan jewelry. I don’t make jewelry but I know I don’t use the finished crafts category often because I don’t get great results there.

Self-representing artists have their own category and they also have EBSQ, which is an association for self-representing artists. When you see this tag on an art listing, you know it has been created by the person selling it.

We need something like this for eBay artisans as well. A tag, an acronym, an organization we can promote on eBay listings that defines us as self-representing artisans and crafters.

Yes, we have Etsy, and it’s growing and making a name for itself. Based on views vs. sales though, I still think I’m being checked out primarily by other sellers. I have less visitors on eBay but a much higher sell-through. That’s because eBay is established and reaches a mass consumer market. And I’ve been there longer.

Most eBay pundits feel that niche marketing is the way to build a future on eBay. Actually, that’s the way to build an Internet business. And you can’t get more “niche-y” than a handmade line of whatever it is you are creating.

So I think we need to come up with a new keyword for our eBay titles that makes it clear that the items we are selling on eBay are handmade by us. And then we need to let the masses know. It will certainly help our target customer find us without having to sift through 48,971 listings.

Any suggestions?

Read Full Post »

There is so much to know when setting up any online business, and this includes crafting. Sites like Etsy and eBay make it easy to get started, but if you don’t know the first thing about keywords, you can have the most beautiful, high-quality, deal-of-the-century products on the planet and you might find yourself with no sales.

Here’s something I’ve noticed about us crafters. We’re experts in our crafts. We know the materials, the technical names for gems and tools and techniques, and we can explain the intricacies of binding a book or creating a one-of-a-kind necklace. However, our customers do not think the same way. As a matter of fact, they probably know very little about the specifics of our products, other than it’s the perfect gift they were looking for or those darling tanzanite earrings will go perfect with the little black dress.

Ok, so keywords. On google, on eBay, on Etsy and just about anywhere else potential customers search, they use keywords to find your products. But they aren’t necessarily using the same keywords you are using, and unfortunately, if this is the case, they will find someone else with less spectacular tanzanite earrings but better keywords.

When you are deciding on your online keywords, you need to think like a customer. If you were explaining your product to your non-crafting friends, how would you describe your product? For my photo albums, I make sure I use the terms personalized and gift wherever possible. And I get specific–baby gift, wedding gift, sweet sixteen gift. When I’m looking for something online, I’m often searching for something general and I almost never know the technical terms.

There is a great tool on google where you can get keyword ideas and see how many people are searching those terms and how related terms stack up. It’s used for google adwords, but it works for deciding on your keywords everywhere else too, and it’s free. You want to find keywords that work for your product but are not too competitive. Keep in mind, you may need to experiment to get the perfect keyword combination. What works for someone else may not work for you.

https://adwords.google.com/select/KeywordToolExternal

So why in my title here, do I have keywords, tags and titles? Well, they all do the same things in different places.

On Etsy, your tags are your search tools and keywords out to google. But keep in mind that your title gets picked up in Etsy searches as well. It’s great to have a creative name for your item in your Etsy listing title, but if you don’t say what it is, you may not show up in a search for photo albums or necklaces or baby clothes. Make sure your titles clearly explain your product. And use your 14 tags (keywords) wisely. Colors, what the product is and how it can be used are helpful. And if you find yourself at a loss, use your store name or user id. You never know who remembered your name from the last time they were in your store–great branding too.

On eBay, your listing titles are the important place for your keywords. You have 55 characters there. Make sure they count! No one, and I mean no one, searches for L@@K!

And on your website, you have something called meta tags (these are behind the scenes keywords that should be filled out so the google searchbots can find you and put you in the search engine.) When developing a website, always make sure your web designer knows to add meta tags, meta description and meta title. And make these three things count!

Read Full Post »