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About a month ago, I sent out an order to a repeat customer (my favorite kind!) While she loved the album as always, this one was a rush order for her, and I made the mistake of throwing the album into a plain plastic bag and just sending it. She was very disappointed that it wasn’t wrapped the way I always send my albums…in tissue, a clear plastic bag with a bow and a thank you note. I apologized profusely, and I’ve been very careful not to send an order out that way again. Customers buy an experience and if they take your item out of the box and get excited even before opening the package, you could have a customer for life!

Your packaging should reflect the same care and creativity that goes into your products. It makes for a special experience for your customer and it also helps them to remember you and your name. I add a thank you note that I created in Microsoft Word, put my logo and a picture on there, so it helps customers remember my brand. Right now, I’m also enclosing a 20% off coupon for each customer’s next order. The holidays are closer than you think.

Treat your packages that are going to customers the way you would expect to receive something or would like a gift sent to a loved one.

Recently, I purchased some fabric on eBay. The fabric was gorgeous, arrived very quickly, but the seller only enclosed a receipt. There was nothing to remind me of her name. I might not buy from her again, because who knows if I’ll remember who she is? And that’s a shame because I buy A LOT of fabric, and I could be a great repeat customer.

Put something in each package that brands you and helps your customers remember who you are. Package your products with care so your customer knows that whenever they receive a package from you, it will be special. It doesn’t have to cost a lot! When those customers come back again and again, you’ll be glad you made the effort.

I buy tissue and bags at Nashville Wraps. They are inexpensive, I can buy in bulk and it’s easy. I’m off to get some gift boxes!!

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